Adding a like button to every page, or including the popular social buttons could help.
One click to like, to follow, to +1 would mean that the person is subscribed to anything the staff can post on these pages, and from there they could interact, reshare, or unfollow. It would also broadcast to all of their contacts their interest in the site, citing their 'Like' for a particular Informer article, Update episode, or site utility.
When I want to share a link to all of my facebook friends, I'd much rather click the Like button on a page than copying and pasting the URL, and typing in the anti-spam CAPTCHA that follows.
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